Revival & Survival: This is no longer about CSR, but sheer corporate citizenship

The Public Relations Consultants Association of India (PRCAI) is taking the lead on this on one front and the Public Affairs Forum of India (PAFI) on the other. However, each of us has to consider how we can collaborate better as an industry so that we can give a stronger voice to our concerns.

Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and we will have to learn to live with the Coronavirus in our midst.

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