PR INDUSTRY NEWS/BLOGS
Shaping talent of the future, for a new world

The last 6 months have been unique, and have changed all aspects of our professional, personal and emotional lives.

However, with the chaos and uncertainty, comes an opportunity to grow, readapt, and realign to the ‘new normal’.

What matters is how one looks at a challenge, and we decided to make the most of it. Our people are our strength, and ensuring that our talent adapts to change will equip them to be future ready.

As we find ourselves in a new professional environment, this is how PR and other organisations, can continue to inspire their people.

ALIGNED TO A PURPOSE

A strong common sense of purpose is a key success criterion for any high performing organization. Leaders should ensure that the organization’s vision is cascaded till the last mile. Every employee should understand their role, responsibility and contribution to the organization’s overall business goals. This culture will foster empowerment, commitment, passion, and positivity.

ENCOURAGE TRUST

Building trust is an ongoing journey and more complex during the COVID era. With teams dispersed and employees working from home, it is crucial for managers to connect with their people regularly over virtual channels and communicate candidly on what we are dealing with, expectations from the team, progress made against deliverables, resolve conflicts and disagreements positively, and co- create win-win solutions.

COLLABORATION IS KEY

The current pandemic has made organizations acknowledge that a one –size- fits -all approach to work will no longer add value. The focus should be for different teams to come together and provide the best possible solutions. Leaders should make focused efforts to embrace diverse views, understand different perspectives, adapt and apply new age thinking, and most importantly, appreciate each contributor in this process.

BEING ETHICAL AND TRANSPARENT

Be clear in communication, abide by the standard procedures laid down by the organization and make the organizational values a priority.

EMPATHY IS ESSENTIAL

It is definitely a challenge for employees to deliver in such unprecedented situations with so much uncertainty, and the first step is for organizations to accept and understand this anxiety. This is a time to be empathetic towards each other.

MENTAL WELL-BEING

Living through a pandemic and the ‘new normal’ of working from home can be stressful and exhausting. Balancing out our personal and professional life can be challenging during this time, and it is important for organizations to support their people. Employee Assistance Programs are a great way to create a supportive, non- judgmental, and safe environmentS for employees to voice their concerns or anxieties.

BOOST CREATIVITY AND AUTONOMY

Clients are looking for new ways of doing the same old work. Let employees brainstorm, think and come up with innovative solutions. Allow different teams to acquire new skills and equip them to be able to provide more integrated and holistic services to their clients.

PROVIDING FLEXIBILITY

During current disruption, traditional ways of working have become things of the past. Flexible working hours, remote work arrangement, more freelance job opportunities and virtual learning, to constantly upskill internal talent, are some of the critical factors to prepare the organization for the new normal. Introducing such policies will enable organizations to keep up with the new times.

A WAY WITH TECHNOLOGY

Technology is the present, and it is the future. It is imperative that employees upskill themselves to use the latest technology, and measurement and data analysis tools.

Pooja Marwah

Director HR and Talent, Human Resources

CMGRP