Tackle Challenging Hurdle in PR Industry

The PR consultants and agencies need to watch out for everyone’s opinion to sustain the credibility and sustainability

PR strategies today need to involve high levels of market research, audience segmentation and deep understanding of media channels, so much so that PR is running parallel with marketing and advertising in terms of the need for audience insight. Not only does every platform have its own audiences, with people getting increasingly tech-savvy, these platforms keep evolving in terms of their user base. While a year or two ago, Instagram campaigns could have been targeted to only millennials, it has now become a space for subject matter experts and thought leaders to disseminate information in bite-sized chunks.

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