PR INDUSTRY NEWS/BLOGS
Teamwork for Winning

Every relationship is an adventure that teaches you something and brings something to the table, says Deepa Dey

I met Tanya* way back in Calcutta in the third year of my career in PR. Tanya was a successful, dynamic, intense graphic designer who demanded and got what she wanted. We worked together on brand identity and she truly brought the brief alive. The designs dazzled and added the right highlights to the concept. During this 8-month long project, she astounded me with her zeal for the best. And the outcome was wonderful. But I never chose to work with her again. She was a powerhouse. And I learned that it takes a special set of skills to manage one.

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