Joint industry guidelines for young marketing professionals in working effectively with agencies

The brief is the most important bit of information issued by a client to an agency.
It’s from the brief that everything else flows. Indeed written briefs are a point of reference that can be agreed at the outset and therefore, to some extent, form a contract between client and agency.

The better the brief, the better and more accurate the results. The more time, effort and information you input at the start, the greater the time savings throughout the process.

This document is designed for use with all types of communications agencies. We have included a simple list of the main headings in a good brief for easy reference and a short summary of what each section should contain

Order your personal copy at only Rs.100/- each and for out of Delhi, please add Rs.25/- for courier charges.

Cheques and drafts to be in favour of ‘PRCAI’ and sent to:

Ms. Jayoti Lahiri
Secretary General
Public Relations Consultants Association of India (PRCAI)

D 1003 Wembley Premium Towers,
Rosewood City, Gurgaon Sohna Road, Sector-49
Gurgaon 122 009, Haryana, India.

Phone: (0124) 4290174
Mobile: + 91 9810502575
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