Joint industry guidelines for young marketing professionals in working effectively with agencies
The brief is the most important bit of information issued by a client to an agency.
It’s from the brief that everything else flows. Indeed written briefs are a point of reference that can be agreed at the outset and therefore, to some extent, form a contract between client and agency.
The better the brief, the better and more accurate the results. The more time, effort and information you input at the start, the greater the time savings throughout the process.
This document is designed for use with all types of communications agencies. We have included a simple list of the main headings in a good brief for easy reference and a short summary of what each section should contain
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Public Relations Consultants Association of India (PRCAI)
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