The Different Stages of PR

Education, training and research is the pathway for PR professionals in today’s world

If I were to my last dollar, I would spend it on public relations — said Bill Gates. In fact, public relations (PR) has emerged as a key component of any business in these days of instant communication. After independence, Indian PR grew in two phases. In the first stage, factors like industrial policies, five-year plans, general elections, nationalisation of banks, growth of public sector and coalition governments NDA Vs UPA contributed to its expansion. Introduction of New Industrial Policy, 1991, marked the second phase. Indian PR, which was earlier confined to national companies, developed a global perspective when India became a global economic player.

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