The PR Boardroom Table

To build positive brand reputation, PR professionals need to work together to make strategy for campaigns

Those who don’t know about Shirley Chisholm, here is a quick background. She was a woman of many firsts – the first African American congresswoman who also ran for presidential elections; also, the first woman to run for the USA’s Democratic Party’s presidential nomination. Now that we have read about Chisholm, we can say that the quote suits the present-day PR professionals especially those working in-house. PR and communications have been a support function of the marketing department since long. While ecosystem is fast changing and mindsets are growing but PR professionals have been fighting this prolonged battle to prove the value that they bring to the table.

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