There is greater need for crisis management & internal communications today: Madan Bahal

Madan Bahal, Co-founder and Managing Director, Adfactors PR talks to exchange4media from the “safety of the bunker called home” during the ongoing COVID-19 shutdown, and explains why Public Relations has never been more critical than in the current scenario.

The shutdown caused by the coronavirus pandemic has impacted all sectors. What kind of impact is the PR industry seeing at the moment?