PRCAI Endorses PG Programme in PR & Corporate Communications by SCoRe
The programme is the only PR programme in India to be endorsed by the association
In June 2015, PRCAI and SCoRe (School of Communications & Reputation) formalised a collaboration to educate and train the next wave of top quality PR talent. The collaboration intends to increase the contribution and involvement of the PR community towards knowledge enhancement and skill building in PR.
- “I am very excited to announce our partnership with India’s first school dedicated to public Relations. The launch of a Public Relations school was the need of the hour for our business, as there is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will in the long run”
- “It is great to be supported by the only Public Relations Association of India that represents consulting firms. As the first post-graduate school of Public Relations we have a responsibility to offer a high quality programme. We are fortunate to have the backing of PRCAI. We hope this collaboration stands the test of time and we are able to deliver best in class talent in the coming”
The collaboration aims to bring together the best of knowledge and resources of the PR community to continually enhance and upskill talent in the profession. Specifically this endorsement will lead to the following value exchange:
PRCAI will encourage members to teach as faculty in the programme, along with taking the students through several campaign case studies.
Membership of Advisory Board and Academic Council
The collaboration ensures membership of the sitting President of PRCAI in the advisory board, and of four PRCAI Member firm representatives in the academic council of SCoRe. The Board and the Council comprise of senior leaders of PR and corporate communications globally, and provide strategic direction to SCoRe.
The collaboration creates two scholarships for deserving candidates – PRCAI will identify two candidates based on their performance, aptitude and financial need, and provide the seat at half the regular fee of the programme
PRCAI member firms can nominate graduates to the programme. The nominated candidates can join the programme at a discounted course fee, the amount of said discount being ten per cent.
Access to Advanced Learning Programmes
PRCAI Member firms also get preferred access to part time training programmes of SCoRe (Advanced Communications for Executives – ACPR) meant for working professionals at discounted fees.