Trending Now: Digital transformation increasing ambit of communications

Atul Sharma, Managing Director India, Ruder•Finn Asia, writes about the key changes that took place in the communications business last year, as well as how digital transformation is changing the way the Public Relations industry operates.

What were the few big changes that you think were of importance in 2019 for our industry?
We junked messages and sold stories
2019 was the year of storytellers. The communication industry last year came up with interesting and humanising narratives, stories that tickled your ribs or made a tear roll down your cheeks. Brands woke up to concepts that were relatable, that appealed to our societal values and clicked with the audience.