Trending Now: PR needs to look at the smaller markets more seriously

Shailesh Goyal, Founder-Director, Simulations Public Affairs Management Services, take a look at the emerging trends that will dominate the Public Relations industry in 2020. He also talks about the growing spread of digital and how it is impacting the PR business. 

What changes do you see in Public Relations in 2020?

We are already seeing a huge change in the Public Relations industry in the last 5 years, with digital space becoming predominant. There has been a paradigm shift, and I expect this trend to gather further pace in 2020.