Trends 2020: Another year of disruption for the communications industry

Arpan Basu, GM & Head – Communications, Coca-Cola India & South West Asia, writes about the big communications trends seen in 2020, the rise of social influencers and the disruptions expected in the communications industry. 

What were the few big changes that you think were of importance in 2019 for the industry?

In 2019, communications professionals were called upon to be brand ambassadors, social media experts, content marketers, and trend spotters – a trend we expect will continue in 2020. Some key changes that continued to dominate the industry in 2019 that necessitated this need were as follows: