The PRCAI aims to –

Set standards of professional excellence for the industry to enable self-regulation and reaffirm principles of ethics for public relations as a profession in India
Provide the Indian PR Industry a definitive voice and a platform
Bring public relations practitioners in the country together to nurture and grow their professional interests through training and development initiatives like the Knowledge Series, Online webinars etc
Drive industry recognition and growth by emphasizing the pivotal role public relations can play in the successful management of organizational growth
Advocate greater understanding and adoption of PR services
Create education around emerging trends in the industry
Provide access to industry information critical for today’s highly competitive workforce

Some of the areas the Association focus on:

Professional Codes
Consultancy Management Standards
Regional Networks
Information and solutions exhange with international networks
Referral services
Job seek
Guidance papers
Seminars and Conferences
Education and training
Research and surveys

One Association Countless Opportunities

Learning – Our knowledge series and industry conferences, provides members’ access to thought leaders across sectors and industries and therefore the opportunity to exchange practical and relevant ideas or solutions to their businesses.

Networking– We offer members business support by extending the network of professional contacts to vendors and other local industry thought leaders.

Awards & Recognition – We continue to honor and uphold individual accomplishment, creativity, best practices and strategic excellence. In association with the SABRE awards, PRCAI is bringing to India in 2013, what we believe will be an iconic awards program to the Indian PR and communications industry. This is in keeping with the association’s endeavor to provide effective public relations programs in India, the spotlight they deserve.

Market Intelligence – We make a variety of resources available to help our audience stay on top of emerging trends and industry news. Our easily searchable database gives you instant access to research, surveys, periodicals, articles, white papers, guidance papers and award winning case studies.

Industry Placements – PRCAI allows PR industry aspirants the opportunity to post resumes for free, discover industry trends to keep themselves updated and current and obtain advice to enhance their job search.

PReferrals–PRefferal is a tool that connects our audience with the ideal PR firm which matches their specific requirements.

For more details, please contact:
Ms. Jayoti Lahiri
Secretary General

Public Relations Consultants Association of India
D 1003 Wembley Premium Towers,
Rosewood City, Gurgaon Sohna Road, Sector-49
Gurgaon 122 009, Haryana, India.
Phone: (0124) 4290174
Mobile: + 91 9810502575
E Mail: