The PRCAI is a trade association that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body.
In addition, the PRCAI offers it members services in the areas of:
- Professional Codes
- Consultancy Management Standards | CMS standard briefing guidelin | CMS adoption by ICCO members status report @ April 2006
- Regional Networks
- International Information and knowledge sharing with Links
- Referrals
- Industry placements
- Guidance papers, business support
- Seminars and Conferences
- Education and training
- Research and surveys