ABOUT US

For over two decades, we have been the most reliable and significant communications association in India. Over the years, through consistent efforts and a wide-ranging engagement approach, we have embedded ourselves deeply within the industry and reiterated the core strengths of the Indian PR industry to a global audience.

Ethical, Professional and Prosperous

As we empower our members, our beliefs serve as the driving force. We are constantly striving to uphold our pillars of values to be the most ethical, credible, professional, and relevant industry to reckon with in the country. Our ethics establish a culture of collaboration, co-creation and celebration to build an industry of think tanks.

Our core DNA and value system enables us to join forces with our members to shape a robust foundation of ethics for the industry. We together are the true reflection of what the Indian PR industry exemplifies.

We share best practices from across the globe to harness knowledge in our industry talent through our members. Our goal is to spearhead the Indian PR industry to be a bedrock of think tanks who are professional and ethical in their work practices.

We believe that through a collaborative and trustworthy approach we can lead our members and the communications industry as a whole towards greater prosperity.

PROFESSIONAL
CHARTER
CODE OF CONDUCT

Helsinki Declaration

Know more about the principles that guide us.

ATUL SHARMA
ATUL SHARMA
(MD & Vice President)
KUNAL KISHORE SINHA
KUNAL SINHA
(VP, PRCAI Co-founder)
SUNAYNA MALIK
SUNAYNA MALIK
(Secretary, PRCAI)
VINEET HANDA
VINEET HANDA
(North Chapter Chairperson)
PRASAD KARAT
PRASAD KARAT
(West Chapter Chairperson)
RAKESH RANJAN
RAKESH RANJAN
(East Chapter Chairperson)
JAYOTI LAHIRI
JAYOTI LAHIRI
(Secretary General)
DEEPTIE SETHI
DEEPTIE SETHI
(CEO, PRCAI)



Managing Committee

These are the leaders who draft the charter for PRCAI, which serves as a think tank and a center for information, thoughts and actions. As members, they desire to elevate the industry standards with their specialized fields through demonstrating, educating and striving tirelessly towards a vision of prosperity and progress.

JAYOTI LAHIRI
JAYOTI LAHIRI
(Secretary General)
ATUL SHARMA
ATUL SHARMA
(MD & Vice President)
DEEPTIE SETHI
DEEPTIE SETHI
(CEO, PRCAI)
KUNAL KISHORE SINHA
Madan Bahal
(Co-Founder and MD, Adfactors PR)
SUNAYNA MALIK
SUNAYNA MALIK
(Secretary, PRCAI)
ATUL SHARMA
Deepshika Dharmaraj
(CEO at BCW India)
SUNAYNA MALIK
Amit Mishra
(CEO, MSL South Asia & South East Asia)
RAKESH RANJAN
Valerie Pinto
(CEO, IPG Dxtra)
PRASAD KARAT
Mukesh Kharbanda
(MD Fuzion PR Pvt Ltd)
VINEET HANDA
Nitin Mantri
(Group CEO at AvianWE, President ICCO)



Consulting and Advisory Committee

PRCAI is powered by our dedicated members who are experts within the industry as well as in their business and as such they share their expertise ensuring that we operate in the best interests of the industry.

“We are building the next generation of a diverse communication
community who will guide and grow businesses and people, and
unlock the potential of PR to influence change”

HOW DO WE BUILD FUTURE LEADERS?

The Accreditation in PR (AIPR) is a certification provided by PRCAI aimed at advancing the vision of the PR industry – to be more professional, ethical and prosperous. We celebrate, honor and recognize the incredible thinkers, strategists, planners, writers and extremely committed young professionals. AIPR recognizes such talent and motivates them to continue to upskill to remain relevant in the industry.

Want to get PRCAI certified? - Lead by example

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