Shaping the Future of Communications
PRCAI is India's most credible and influential communications body, dedicated to advancing the public relations industry for over two decades. Through collaborative efforts, we have built a strong and skilled community focused on the greater progression of the profession. Our commitment lies in raising the bar by strengthening the PR industry's codes of conduct and providing guidelines to elevate industry standards and collaboration.
ETHICAL, PROFESSIONAL AND PROGRESSIVE
Our core DNA and value system enables us to join forces with our members to shape a robust foundation of ethics for the industry. We together are the true reflection of what the Indian PR industry exemplifies.
We believe that through a collaborative and trustworthy approach, we can lead our members and the communications industry as a whole towards greater progress and new age advancement.
Our core values drive us to empower our members towards the pursuit of professionalism and excellence in whatever they do. We're dedicated to advancing our profession, by fostering a culture of continued learning, skill enhancement and delivering the A-game. By fostering a culture of collaboration, innovation and growth, we cultivate an environment where sensibility and sensitivity flourish.
Client-Consultancy Partnership Charter
The Client-Consultancy Partnership Charter is designed to enhance collaboration and operational efficiency across the industry, underscoring PRCAI’s dedication to fostering an ethical, professional, and progressive environment. We remain steadfast in upholding these values, guiding practitioners and professionals, and advocating for rules of engagement and world-class processes that build brands and solve business challenges through strategic communications.
Standardising Request for Proposals (RFP)
The RFP process emphasises transparency and efficiency. The guidelines in this section highlight the importance of pre-qualifying consultancies, shortlisting three to four based on their credentials.
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Building a Collaborative Work Environment
This guideline promotes a 'One Team' spirit, fostering mutual respect and nurturing collaborative behaviour.
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AI Guidelines for PR Consultancies
This guideline ensures transparency and accountability in AI usage, ethical use of data, bias mitigation, and human supervision in AI-driven processes.
Know MorePROFESSIONAL CHARTER CODE OF CONDUCT
Helsinki Declaration
The Helsinki Declaration calls for ethical conduct, honesty, transparency, privacy protection, industry reputation, responsible social media use, and adherence to professional codes of conduct, avoiding discrimination and fake news in public relations and communications.
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Code Of Conduct
PRCAI sets a code of conduct for agencies or firms, clients, corporate communications and businesses to achieve a better environment in the public relations industry. PRCAI's Code of Conduct is a compass for ethical conduct, ensuring honesty and transparency in communications helps build strong relationships.
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PRCAI Mediation Desk
PRCAI offers a mediation desk to help Public Relations professionals resolve disputes confidentially and collaboratively in collaboration with Mediation Mantras. This strengthens the PRCAI Code of Conduct by fostering mutual respect and resolving issues before they escalate. The desk offers quick resolution, confidentiality, and empowers all parties to find solutions.
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Consulting and Advisory Committee
The CAC is a permanent body of PRCAI’s founding members and unelected industry veterans, offering strategic counsel to uphold the association’s vision. While non-legislative, it ensures initiatives remain mission-aligned and ethically grounded.
CAC 2023–2025
Consulting and Advisory Committee
The CAC is a permanent body of PRCAI’s founding members and unelected industry veterans, offering strategic counsel to uphold the association’s vision. While non-legislative, it ensures initiatives remain mission-aligned and ethically grounded.
CAC 2025–2027
MANCOM is PRCAI’s elected leadership body, serving a two-year term. There elected industry leaders have specialized roles to drive strategy, governance, and programs that advance the growth of the association and build progress for professionalization of India’s PR industry.
National Chairs
The National Chairs are part of the Executive Committee( EXCOM) and comprises of PRCAI members who are leading key national initiatives across talent, growth, academia, Standardization, public affairs, thought leadership and more. They spearhead their passions into driving community building programs across regions, turning strategy into impactful action.
MANCOM is PRCAI’s elected leadership body, serving a two-year term. There elected industry leaders have specialized roles to drive strategy, governance, and programs that advance the growth of the association and build progress for professionalization of India’s PR industry.
National Chairs
The National Chairs are part of the Executive Committee( EXCOM) and comprises of PRCAI members who are leading key national initiatives across talent, growth, academia, Standardization, public affairs, thought leadership and more. They spearhead their passions into driving community building programs across regions, turning strategy into impactful action.
