THE WRITING PEN
An upskilling program conducted by PRCAI to help Communication and PR professionals sharpen their skills to think and write better. The pedagogy combines learning tips and techniques around story visualization, different writing formats, researching, language, and editing.
210
Trained Students
12
Masterclasses
12
Weeks Per Batch
5
Skills
Copywriting is the art of persuading people using words
Program Trainers
Karthik Srinivasan
Communications Strategy Consultant
Soutik Biswas
Correspondent,
at BBC News
Darlington Hector
Senior Journalist
Eric Miller
Director,
World Storytelling Institute
VIKRAM CHANDRA
Founder,
Editorji Technologies Pvt Ltd
Pankaj Doval
National Editor,
Times of India
Aman Dhall
Founder,
CommsCredible
Amit Bapna
Editor-at-Large,
The Drum
Ajay Jain
Author,
Photographer & Founder of Kunzum Bookshop
John Sarkar
Former Assistant Editor, Business,
Times of India
Paarul Chand
Editor-in-chief,
PRMoment India
Nikhil Dey
Executive Director,
Adfactors PR
Jai Bahal
Founder,
Navic Learn
Nikhil Gulati
India Lead – Issues & Crisis PR,
Amazon
Thomas White
Editorial Lead, Asia,
Archetype
AIPR is a great step
in building confidence
and brand value
for PR professionals
- Girish Huria, EVP, AvianWE
ACCREDITATION IN PR (AIPR)
The Accreditation in PR (AIPR) is a certification provided by the Public Relations Consultants Association of India. The initiative aims to elevate the public relations profession by recognising those who have demonstrated the knowledge, skills, ethics, and professional calibre in the industry.
WHAT OUR JURY HAS TO SAY
Sushant Balsekar
Former Head of Corporate Communications, Daimler India Commercial Vehicles (Bangalore Jury)
AIPR, strategically, is a great concept and gives opportunities to PR consultancies to get their young talent evaluated and accredited in a credible and structured way. The thinking behind rolling out an initiative like AIPR demonstrates the right intent and it has the potential to shape the minds of young communications professionals to make them more capable. My best wishes to the presenters and also their agencies for having taken sincere efforts in winning the AIPR badge.
Prof Sajal Mukherjee
Director of Apeejay Institute of Mass Communication
Had an enriching experience as a Jury for PRCAI for AIPR. All the presentations were of high quality and standard. We had a thrilling experience while going through each presentation.
Shiv
Chief Client Officer-Consumer and Enterprise Technology Genesis (Blr Jury)
It was a pleasant and insightful experience to hear young creative minds taking pride in their work and commitment to delivering the best to their clients. Communication is evolving and PR communicators are thinking of an integrated and digital-first approach while focusing on differentiated content strategies than ever before
Bhuvaneshwari T.V
Academician at COMMITS college and Independent PR Consultant. (Blr jury)
It was a great experience to be part of the AIPR jury today. The presentations were insightful with some great ideas and strategies showcased. The candidates' presentations on their clients were particularly brilliant.
AIPR is a great platform for young minds to think, deliberate, and stand apart from peers in the industry. I enjoyed meeting peers from the industry and exchanging thoughts and ideas. I look forward to being part of another exciting session.
Aman Dill
Founder CommsCredible
The PR & Comms Industry is on a rapid growth trajectory in India. Accreditation of homegrown talent is an important step in shaping a strong future for our profession. It's great to see how AIPR is evolving to become a credible platform that recognizes our young talent on skills that matter for the industry to shine collectively.
Pooja Pathak
Founder, and Director of Media Mantra
As a jury member, it was thoroughly satisfying and rewarding to go through such great work done by the professionals. Their attention to detail and strategic thought process was highly appreciated. Wishing all the professionals a lot of success in their journey ahead!
PRCAI ACADEMIA 2.0
PRCAI's campus outreach program aims to evangelize the PR profession, excite aspiring PR professionals, and collaborate with institutes to adopt, learn and embrace new age PR practices through workshops, events, awards, and certifications
In collaboration with
UNDERSTANDING
THE WORLD OF PR
Sabre Awards preferred partner for free of charge nomination
Complimentary attendance at PR Engage
Match-makers to a wide circle of consultancies and communication practitioners
Paid workshops at
a discount and certification
Publish blogs
on PRCAI website after approval
Access to a library of
masterclass events
Lead Professor's participation
at monthly PRCAI meetings
Bi-annual mentoring sessions
Complimentary attendance at PR Engage
Participation at monthly PRCAI meetings
Sabre Awards free entries ( 2 per college/ course) after institute and PRCAI approval
Access to HR leaders through networking and emails
Publish blogs on PRCAI website after approval
PRCAI Next Gen PR World Cup
PRCAI in collaboration with ICCO has launched the Next Generation PR World Cup - a global competition for PR professionals under the age of 35 to promote the next generation of talent in the industry.