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Find the latest PRCAI news, updates, and press releases right here.

Find the latest PRCAI news, updates, and press releases right here.
Press Releases
Press Releases
PRCAI in News
PRCAI In The News
PRCAI unveils CEO Survey at PRana 2025 Spotlighting Reputation as India’s Currency for Growth
- September 11, 2025

The Public Relations Consultants Association of India (PRCAI) hosted the second edition of PRana 2025: The India RISE Story on September 10, 2025 at the Taj Palace, New Delhi. The idea and story convention brought together more than 20 eminent speakers, over 200 C-Suite leaders, communicators and storytellers to deliberate on how India’s Reputation, powered by Innovation, Sustainability and Entrepreneurship (RISE), will accelerate its journey to Viksit Bharat.Smt. Smriti Irani, Former Cabinet minister, unveiled the PRCAI Survey Report, ‘India’s Place in the New World Order’, developed in collaboration with Astrum Advisory. The study captured the views of 123 CEOs across six cities, finding that 84% of CEOs believe India’s best days lie ahead, and 89% are confident in India’s growth story....

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PRana 2025
India’s Finest Reputation Icons to address PRana 2025 by PRCAI
- September 3, 2025

Public Relations Consultants Association of India (PRCAI) brings its second and transformative edition of PRana 2025: India RISE Story, an industry-first story convention that beckons the creative mavericks, change-makers, visionaries and disruptors to weave the story of India’s RISE.As India charts its course toward the centenary of Independence in 2047, PRana 2025 emerges as the most spirited confluence of real and diverse stories from the communication world, influencing the country’s reputation. PRana 2025 is here to champion the stories of India’s RISE - Reputation through Innovation, Sustainability, and Entrepreneurship that are rewriting and reimagining India’s growth story....

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Indian PR Industry Surges to ₹2,500 Cr inFY23, Expected to Nearly Double by FY30
Indian PR Industry Surges to ₹2,500 Cr inFY23, Expected to Nearly Double by FY30
- Jan 22,2025

The Public Relations Consultants Association of India (PRCAI)today unveiled its SPRINT 2024-25 survey report, presenting the dynamic state of India’s rapidly evolvingpublic relations industry. The industry achieved ₹2,500 crores in revenue for FY 2023, reflecting a 19%year-on-year growth—far outpacing global growth by more than three times. With a compoundeddecadal CAGR of 12.8%, the industry is expected to reach ₹4,570 crores by FY 2030, driven by an increasingemphasis on strategic PR practices for business outcomes, technological advancements, influencermarketing, and purpose-driven strategies gaining prominence....

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PRCAI Announces New Leadership, Kunal Kishore Takes Over as President
PRCAI Announces New Leadership, Kunal Kishore Takes Over as President
- June 6, 2025

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process....

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PRANA Press Release 2024
PRCAI Launches PRana 2024, First Ever Story Convention Establishing the Critical Role of Public Relations in Nation-Building
- Sept 04, 2024

The Public Relations Consultants Association of India (PRCAI)hosted the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela,Chanakyapuri, New Delhi, which was attended by 20 key opinion leaders, 100-plus C-suite leaders and topcommunicators with the aim to co-create the new narrative of the nation, as India marches towards the centennialindependence celebrations in 2047. The convention underscored the critical importance of compelling narrativesfor inspiring change, fostering innovation and contributing to the country’s growth....

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PRCAI Partners with IIMU to introduce Reputation Management Course in India with a B-School for the first time
PRCAI Partners with IIMU to introduce Reputation Management Course in India with a B-School for the first time
- Dec 11,2024

The Public Relations Consultants Association of India (PRCAI) haslaunched a brand new Reputation Management course for one of India’ top business management school, the IndianInstitute of Management, Udaipur (IIMU). This academia-industry collaboration aims to equip future businessleaders with expertise in strategic communications which is essential for building successful brands and businesses.Reputation Management is an elective course developed for IIMU, and is being offered in Term 5 (October-December 2024). The course covers six dimensions of corporate reputation—Emotional Appeal, Products &Services, Financial Performance, Vision & Leadership, Workplace Environment, and...

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PRCAI Launches New Client-Consultancy Partnership Charter to Elevate PR Industry Standards and Collaboration
PRCAI Launches New Client-Consultancy Partnership Charter to Elevate PR Industry Standards and Collaboration
- Aug 12, 2024

The Public Relations Consultants Association of India (PRCAI), a leading body representing communications and public relations (PR) professionals in the country, today announced the launch of its new Client-Consultancy Partnership Charter. These guidelines aim to enhance collaboration and operational efficiency across the industry, highlighting PRCAI’s commitment to foster an ethical, professional and progressive industry....

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Public Relations Industry Continues to Grow at 20 percent, reaching ₹2,500 crore
Public Relations Industry Continues to Grow at 20 percent, reaching ₹2,500 crore
- July 26,2024

At this event, PRCAI presented initial findings of SPRINT 2024*, its annual industry survey incollaboration with IPSOS, which estimates a growth of 19.6 percent in FY 2022-2023 for theindustry. PRCAI presented and deliberated on an optimistic projection for the Indian PR industry,reaching 2,500 Cr. from 2,100 Crore in FY 2021-2022....

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PRCAI
PRCAI Brings The PR Community Together With Sporting Experiences
- February 29, 2024

New Delhi, Thursday, February 29, 2024: The Public Relations ConsultantsAssociation of India (PRCAI) continues its efforts to foster collaboration andcamaraderie within the PR community through existing and new sporting initiatives.The sporting action in the year, began with the return of popular Public RelationsPremier Cricket League’s (PRPCL) seventh edition in the capital....

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28 Young Practitioners Accredited with Prestigious AIPR Certification from PRCAI; 68 Leading the Pack of Promising Industry Talent
- 16th August'23

New Delhi, Wednesday, 16 Aug 2023: Today, the Public Relations Consultants Association of India (PRCAI) announced the results of Summer 2023 round of the Accreditation in Indian Public Relations (AIPR), witnessing an increasing number of ranked professionals year-on-year,with higher quality submissions...

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Indian Public Relations Industry To Grow To 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
Indian Public Relations Industry To Grow To 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
- August 31, 2023

The Public Relations Consultants Association of India (PRCAI) hosted second edition of its flagship thought-leadership forum – Prologue 2.0...

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UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To 'Opinions That Matter’ By Indian Achievers
- July 17,2023

New Delhi, Monday, July 17 2023: Crafting the compelling narrative of a bold and progressive India, the Public Relations Consultants Association of India (PRCAI) willdebut its first-ever podcast series – ‘UNMUTE with PRCAI’. ...

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PRCAI Elects New Leadership Committee, Atul Sharma Re- elected As President
- May 13, 2023

New Delhi, May 13, 2023 The Public Relations Consultants Association of India(PRCAI) has elected a new managing......

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10 Leading PR Industry Trends impacting future of communications
- Apr 5, 2023

India’s largest and most influential Public Relations (PR) professional body, Public Relations Consultants Association of India (PRCAI) ...

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PRCAI Unveils Annual Report ‘SPRINT 2022-23’
- Apr 5, 2023

India’s largest and most influential Public Relations (PR) professional body, Public Relations Consultants Association of India (PRCAI) brought out ...

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PRCAI Collaborates With Indian Deaf Cricket Association For Sixth Edition of Public Relations Premier Cricket League
- Feb 11, 2022

New Delhi, Saturday, Feb 11, 2022: Public Relations......

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PRCAI Partners with Mediation Mantras
- Feb 28, 2022

New Delhi, Tuesday, Feb 28, 2022: Public Relations Consultants Association of India(PRCAI), joined hands with Mediation Mantras for the first-of-a kind initiative...

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PRCAI Accredits 22 PR Professionals With The Prestigious AIPR Title
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Public Relations Consultants Association of India (PRCAI) declared results of the 2022 Winter round...

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PRCAI announces AIPR
PRCAI announces AIPR Results
- May 13, 2022

New Delhi, Friday, May 13, 2022: The Public Relations Consultants Association of Indiat (PRCAI)...

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PRCAI launches AIPR
PRCAI launches AIPR
- 31 Jan 2022

New Delhi, Monday, Jan 31, 2022. The Public Relations Consultants Association of India (PRCAI)...

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PRCAI endorses Interdecom
PRCAI endorses Interdecom
- 30, Dec 2021

New Delhi, Thursday, Dec 23, 2021: India’s largest and most influential PR professional...

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CJMC and PRCAI Host Masterclass on AI, Sustainability and Communication
- March 7, 2025

Dayananda Sagar University’s College of Journalism and Mass Communication (CJMC), in collaboration with the Public Relations Consultants Association of India (PRCAI), organized a masterclass on Sustainability, Technology, and Communication.The session was led by Supriyaranjan Kar, Director and Head of Global Sustainability and Social Impact Communication at Kyndryl. The masterclass focused on how Artificial Intelligence (AI) is changing the way communication professionals work and its growing role in achieving sustainability goals....

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PRCAI announces new leadership, Kunal Kishore takes over as president
PRCAI announces new leadership, Kunal Kishore takes over as president
- June 10, 2025

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process.This year’s elections saw robust member engagement, with five leaders being elected through a competitive voting process, while four were elected unanimously - a testament to the industry’s belief in their leadership and direction....

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PRCAI announces new leadership, Kunal Kishore takes over as President
PRCAI announces new leadership, Kunal Kishore takes over as President
- June 6, 2025

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process.This year’s elections saw robust member engagement, with five leaders being elected through a competitive voting process, while four were elected unanimously - a testament to the industry’s belief in their leadership and direction....

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How AI, Gen Z, and business goals are reshaping India’s communication landscape
How AI, Gen Z, and business goals are reshaping India’s communication landscape
- February 15, 2025

The Indian communications industry is undergoing a transformation, with AI, Gen Z, and business outcomes driving growth. PRCAI’s SPRINT 2024-25 report highlights key trends, revenue shifts, and talent challenges shaping the sector.The Indian public relations industry continues to grow in significance, reflecting the country’s expanding economic landscape, and PRCAI’s SPRINT 2024-25—Study of Public Relations Insights, Nuggets, and Trends— paints a compelling portrait of a sector and space in the throes of significant transformation. Indian PR grew more than three times compared to global PR, reaching ₹2,500 crores in revenues in 2023. Its share in the Asia-Pacific market increased from 15.4% in 2022 to 17% in 2023. While publicly available data shows advertising grew 7%, PR clocked 11%—a sign of a shifting communication landscape....

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PRCAI partners with IIMU to launch a B-School reputation management course
PRCAI partners with IIMU to launch a B-School reputation management course
- Dec 11, 2024

The Public Relations Consultants Association of India (PRCAI) has launched a brand-new reputation management course for Indian Institute of Management, Udaipur (IIMU), a business management school. This academia-industry collaboration aims to equip future business leaders with expertise in strategic communications which is essential for building successful brands and businesses.Reputation management is an elective course developed for IIMU and offered in Term 5 (October-December 2024). The course covers six dimensions of corporate reputation—Emotional Appeal, Products & Services, Financial Performance, Vision & Leadership, Workplace Environment, and Social Responsibility—all seen through the lens of Public Relations, giving students a deeper understanding of how these drivers create long-term value for organisations....

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PRCAI introduces an industry-first story telling convention ‘PRana 2024: Shaping the Story of India’
PRCAI introduces an industry-first story telling convention ‘PRana 2024: Shaping the Story of India’
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI Introduces an Industry-first Story Telling Convention ‘PRana 2024: Shaping the Story of India’
PRCAI Introduces an Industry-first Story Telling Convention ‘PRana 2024: Shaping the Story of India’
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI introduces story telling convention ‘PRana 2024: Shaping the Story of India’
PRCAI introduces story telling convention ‘PRana 2024: Shaping the Story of India’
- PRCAI introduces story telling convention ‘PRana 2024: Shaping the Story of India’

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047....

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PRCAI Launches PRana 2024 - Shaping the Story of India
PRCAI Launches PRana 2024 - Shaping the Story of India
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI introduces an industry-first story telling convention
PRCAI introduces an industry-first story telling convention
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on 4 September 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI launches PRana 2024 - Shaping the Story of India
PRCAI launches PRana 2024 - Shaping the Story of India
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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The Indian Express
PRCAI to host inaugural edition of ‘PRana 2024’ in Delhi on Sept 4
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of ‘PRana 2024: Shaping the Story of India’ on September 4 at The Leela, Chanakya Puri, New Delhi. As many as 20 key opinion leaders, over 100 C-suite leaders and top communicators have been invited to the industry’s first story-telling convention.The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth.Founded in 2001, the PRCAI is Indian PR industry’s flagship trade association....

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PRCAI launches new client-consultancy partnership charter
PRCAI launches new client-consultancy partnership charter
- Aug 13, 2024

The Public Relations Consultants Association of India (PRCAI), a leading body representing communications and public relations (PR) professionals in the country, today announced the launch of its new Client-Consultancy Partnership Charter. These guidelines aim to enhance collaboration and operational efficiency across the industry, highlighting PRCAI’s commitment to foster an ethical, professional and progressive industry....

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PRCAI unveils new client-consultancy partnership charter to enhance PR industry standards
PRCAI unveils new client-consultancy partnership charter to enhance PR industry standards
- Aug 12, 2024

The Public Relations Consultants Association of India (PRCAI) announced the launch of its new Client-Consultancy Partnership Charter. These guidelines aim to improve collaboration and efficiency in the industry, reflecting PRCAI’s commitment to an ethical and professional PR sector....

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Why PR is still growing… and it will only grow more in the coming years?
- May 9,2024

Let me start with some hard data that points in a clear direction of why the PR industry is on the growth path. In one of the published data sourced from PRCAI (Sprint report 2022-23) the Indian PR industry is around US$ 260 million which is around 2100 crore INR. The global PR market is huge, amounting to US$ 20 billion and INR 1,60,000 crore. US firms account for 50% of the market.The Asia-Pacific market is around INR 13,600 crore (US$1.7 billion) and Asia-Pacific accounts for 8.5% of the global PR market while India’s share is very negligible but the growth potential is huge looking at the developments that are taking place in the marketing and communication field and more and more clients realising the importance of PR. ...

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PRCAI brings the PR community together with seventh edition of PRPCL
- MAR 01, 2024

The Public Relations Consultants Association of India (PRCAI) continues its efforts to foster collaboration and camaraderie within the PR community through existing and new sporting initiatives. The sporting action in the year, began with the return of popular Public Relations Premier Cricket League’s (PRPCL) seventh edition in the capital. PRPCL North was held at Gulmohar Park Club in Delhi over two weekends on February 18 ,19, and 24, where sixteen agency teams played 38 matches. The league will travel to Mumbai and PRPCL West will be held at Khar Gymkhana on March 8 and 9, 2024. Soon after, Bengaluru will debut the much-awaited PubQuiz on March 27, 2024....

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PRCAI organises sporting experiences for the PR community
- March 1, 2024

The Public Relations Consultants Association of India (PRCAI) recently brought back the Public Relations Premier Cricket League’s (PRPCL) seventh edition in the capital. PRPCL North was held at Gulmohar Park Club in Delhi over two weekends on February 18 ,19, and 24, where sixteen agency teams played 38 matches. The league will travel to Mumbai and PRPCL West will be held at Khar Gymkhana on March 8 and 9, 2024. Soon after, Bengaluru will debut its PubQuiz on March 27, 2024....

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Ahmedabad hosts first-ever PRCAI regional dialogues
- 26 Feb 2024

It emphasised the continuing impact of print and regional media, as well as the role of experts in constructing narratives....

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PRCAI Brings The PR Community Together With Sporting Experiences
PRCAI Brings The PR Community Together With Sporting Experiences
- February 29, 2024

New Delhi, Thursday, February 29, 2024: The Public Relations Consultants Association of India (PRCAI) continues its efforts to foster collaboration and camaraderie within the PR community through existing and new sporting initiatives. The sporting action in the year, began with the return of popular Public Relations Premier Cricket League’s (PRPCL) seventh edition in the capital. ...

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Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI
Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI
- Aug 31, 2023

The Public Relations Consultants Association of India (PRCAI) hosted second edition of its flagship thought-leadership forum – Prologue 2.0. Igniting an engaging dialogue during Prologue 2.0: ‘Storytelling In The New World Order’, PRCAI revealed optimistic growth estimates for the industry to reach 3500 crores by 2027, at an annual growth rate of 11%....

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prmoment
ET puts out anti-PR edit page piece, India's PR community speak up, PRCAI asks to meet ET editor
- Oct 13, 2023

Deeptie Sethi, CEO, PRCAI told PRmoment, “PRCAI has formally reached out to the Economic Times and will be meeting the editor to address the concern. The unpopular piece, unfortunately presented a one- sided perspective and wasn’t funny sadly.”...

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PRCAI launches podcast series ‘Unmute with PRCAI’
- July 21,2023

The 10 inaugural episodes will feature Ravi Venkatesan, Priyanka Gill, Vikram Sakhuja, Arundhati Bhattacharya and Avinash Pant, amongst others....

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UnMute With PRCAI Marks The Debut Of A New Podcast
- July 21,2023

Crafting the compelling narrative of a bold and progressive India, the Public Relations Consultants Association of India (PRCAI) will debut its first-ever podcast series – ‘UNMUTE with PRCAI’....

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PRCAI elects new leadership committee, Atul Sharma re- elected as president
- May 15, 2023

Sharma, chief executive officer, Ruder Finn India and Head, Middle East, has been ......

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PRCAI elects new leadership committee, Atul Sharma re- elected as President
- May 15, 2023

The Public Relations Consultants Association of India (PRCAI)......

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PRCAI elects new leadership committee
- May 15, 2023

Atul Sharma re-elected as President; to be supported by Kunal Kishore, Vineet Handa and four EXCOM National Chairs......

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PRCAI elects new leadership committee; re-elected Atul Sharma as President
- May 15, 2023

The newly elected leadership team will serve a two-year term, commencing in May 2023......

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PR industry sees double digit growth, gains C-Suite Attention; PRCAI SPRINT Report
- Apr 05, 2023

Public Relations is a crucial business function; 8 out of 10 client India Inc. leadership. works closely with communications team to devise PR strategies......

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Ruder Finn's Atul Sharma re-elected as PRCAI president
- May 15, 2023

The Public Relations Consultants Association of India (PRCAI) has re-elected Atul Sharma, CEO......

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PRCAI’s Deeptie Sethi & Atul Sharma decode future growth trajectory of Indian PR
- Apr 05, 2023

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period......

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PRCAI unveils its annual report ‘SPRINT 2022-23’
- Apr 6, 2023

public Relations Consultants Association of India (PRCAI) has released its annual industry report and affirms......

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Southern India driving growth in PR: PRCAI Survey 2023
- Apr 04, 2023

New Delhi, Wed April 5, 2023: Public Relations (PR) professional body, Public Relations Consultants Association of India (PRCAI) brought out its annual industry report today......

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It is all about very targeted communications to the end cnsumer today and that's where PR comes in:PRCAI
- Apr 06,2023

Mumbai: Public Relations Consultants Association of India (PRCAI)......

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PR industry trends to look out for
- Apr 07,2023

Public Relations Consultants Association of India (PRCAI), India’s largest PR professional body......

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coverage
PR body ties up with Mediation Mantras to resolve disputes via conciliation
- Mar 06, 2023

The aim is to encourage a mediation mindset that helps individuals and firms shift from an adversarial win-lose method of approaching business and human interaction, to a win-win way for all...

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PRCAI Study: South India Leads PR Growth Amid Continued Talent Challenges
- Apr 05, 2023

India’s PR industry grew by 13% in 2022, but remains challenged by talent issues......

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Retaining talent is a massive challenge: PRCAI
- Apr 05, 2023

President Atul Sharma and CEO Deeptie Sethi of Public Relations Consultants Association of India talk about the growing regional market, key challenges of the industry and more......

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coverage
PRCAI and Mediation Mantras join forces to revolutionise conflict resolution in the PR industry
- Mar 10, 2023

Mumbai: Public Relations Consultants Association of India (PRCAI), joined hands with Mediation Mantras for the first-of-a-kind initiative to support the PR Industry to help resolve professional and commercial disputes through the international best practice of Mediation....

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PRCAI Collaborates With Indian Deaf Cricket Association For Sixth Edition of Public Relations Premier Cricket League
- Feb. 11

New Delhi, Feb. 11 -- Public Relations Consultants Association of India (PRCAI)…...

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PRCAI collaborates with Indian Deaf Cricket Association for 6th PR Premier Cricket League
- Feb 13, 2023

Public Relations Consultants Association of India (PRCAI) ......

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Top takeaways from the 2022 Global Exchange between PRSA and the Public Relations Consultants Association of India
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As the Immediate Past Chair of PRSA, one of my goals is to bring greater awareness to the critical......

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As PR Professionals we must protect our peace
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Felicia Blow, PhD, APR Associate Vice President for Development......

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Rewind 2022: PR needs to embrace strategic planning and thinking - Deeptie Sethi
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It’s time to review the most significant industry developments...

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PR is going through a renewal of sorts. The industry is bound to grow with a sense of optimism...
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The Public Relations Consultants Association of India......

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Technology is also determining the way we are growing as an industry
- JUL 29, 2022

The world of public relations is not limited to media alone. During its...

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PRCAI celebrates
PRCAI celebrates 20 years; PRologue launches new brand identity & more
- Feb 25, 2022

The public relations industry is witnessing a revolution where global trends like...

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PRCAI launches first edition of Prologue on completing 20 years
- July 25, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the...

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Building the world
Building the world of Web 3.0: Transparency, inclusivity and co-creation
- July 28, 2022

If you have navigated your information and reached this article and are currently...

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Supportive Voices
A Profession United: Supportive Voices From PR’s Industry Bodies
- July 28, 2022

This article is part of the Ukraine Special Edition, a collaboration between Provoke...

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PR Accreditation Programme
India's First PR Accreditation Programme Aims To Tackle Talent Deficit
- July 28, 2022

India has become the latest country to launch an...

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Atul Ahluwalia
Innovation only comes when you are abreast with trends: Atul Ahluwalia, First Partners
- July 28, 2022

India has become the latest country to launch an...

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India’s first Accreditation Programme
PRCAI launches India’s first Accreditation Programme for PR Professionals in India
- July 28, 2022

The Public Relations Consultants Association of India (PRCAI) today...

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industry & corporates
In 2022, ESG will be one of the biggest focus areas of the industry & corporates alike
- July 28, 2022

In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI...

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Ford Motor’s Deeptie
Ford Motor’s Deeptie Sethi joins PRCAI as its first CEO
- July 28, 2022

Sethi in her new role will be effectively leading, developing and shaping the agenda for the...

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Appointed as PRCAI CEO
Deeptie Sethi appointed as PRCAI CEO
- July 28, 2022

Public Relations Consultants Association of India (PRCAI) has announced the appointment of...

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PR Leaders Predict Increased Profitability in Face of Global Challenges
- May 13, 2022

PR agency leadersin every region of the world expect increased......

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PRCAI Appoints Its First CEO, Deeptie Sethi
- July 28, 2022

Industry body Public Relations Consultants Association of India (PRCAI) today, announced...

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Blogs

Read up about what your peers have to say about our industry, and news trends that will bring actionable change. More importantly, share your views.

Why the Energy Transition Needs Communicators
Why the Energy Transition Needs Communicators

In a world gripped by climate disruption, energy insecurity, and public mistrust, one truth is becoming clear: the energy transition will not be won in boardrooms or laboratories. It will be won in the public mind. That was the defining message at the PRCAI Dialogues with Hitachi Energy, hosted in October this year, where communicators from across industries came together to explore how stories shape the shift to clean energy.

More . . .
Manisha Sharma
If Reputation Isn’t What You Say, What Is It?
Winning at Cannes Lions Is Not a Mystery. It Is a Mindset.
Reimagining Communications in a Turbulent World: The Gen Z Influence
An insider’s Take on How PR-Media Partnership Must Evolve in the Age of Hyper-speed Communication, Fragmented Attention, and Diminishing Trust
Building trust in an uncertain world : How brands can navigate global challenges.
Building trust in an uncertain world : How brands can navigate global challenges.
Cracking the Code: Level Up your Communication for Gen Z Engagement
Cracking the Code: Level Up your Communication for Gen Z Engagement
How can PR Enhance Its Significance for the Largest Demographic Profile Gen Z?
How can PR Enhance Its Significance for the Largest Demographic Profile Gen Z?
Crisis Communication in the Modern-Day Media Landscape
Crisis Communication in the Modern-Day Media Landscape
Building Reputation Capital in Complex World
Building Reputation Capital in Complex World
Speaking Truth to Power: Time For Comms Pros to Step up their Game
Speaking Truth to Power: Time For Comms Pros to Step up their Game
UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To 'Opinions That Matter’ By Indian Achievers
UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To 'Opinions That Matter’ By Indian Achievers
Exploring the Tech-Driven ESG Landscape
Exploring the Tech-Driven ESG Landscape
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The world of communications is changing drastically
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We are focusing on three pillars – bring in growth
global PR contingent
A soiree with a global PR contingent
Cocktail of Work
The ‘Hybrid’ Cocktail of Work
How can a successful influencer campaign optimise PR Efforts?
Beyond Communication: The expanded skill sets required in the PR industry today

Podcast

Diverse Voices Shaping India's Future

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RECOMMENDED BOOKS & PERIODICALS

We have curated a list of highly recommended reading on PR and associated subjects.

What's Your Story?: The Essential Busine
Writing Well
Big PR
New Rule
Social Brand
social Media
Business Person
MaterClass
known
Writing Tools

TAGS

General Reputation Management Digital ESG Journalism Latest News PR Books Social Media Branding Psychology and Creativity