JOIN THE PRESTIGIOUS MEMBERS OF PRCAI

Whether you are new to the PR industry, an experienced professional or somewhere in between, joining us would give you a wealth of benefits. As a member of PRCAI, we connect you with the who’s who of the industry while also giving you access to the tools that enhance your professional growth in the industry.

10 REASONS WHY YOU SHOULD JOIN PRCAI

  • Stay updated with the latest in the PR Industry
  • Own your career growth and development
  • Networking and social opportunities
  • Gain insights, participate in surveys and research
  • Access to best practices and guidelines
  • Training and mentorship programs
  • Enjoy preferred rates for paid PRCAI events and workshops
  • Be an opinion leader in policy development for the industry
  • Avail discounted rates from recognized service providers
  • Advice on selecting a PR Firm or Service
  • Advice on finding the right PR Client

PRIME MEMBERSHIP

Any Consultancy or PR firm providing services in the geographical territory of India that is engaged in the business of Public Relations, Digital, Social, Influencer, Advocacy, Policy Comms, and Measurement, the definition of Public Relations would be recognized by the International Communications Consultancy Organization (ICCO). Prime members of the association shall be entitled to participate in the voting process and contest for key positions of PRCAI as provided in the MOU of PRCAI.

BENEFITS

  • CEO/Founder a single vote representation
  • 15 web logins to publish signed-off content and interact
  • Monthly update and knowledge-sharing session
  • Participation in Annual General Meeting, with the right to vote
  • Free/discounted access to PRCAI engagements including

Power Breakfast
Leadership Talks

PRCAI Engage
Sessions

PRCAI
Masterclasses

Training and
Development Workshops

PRCAI and Partnered
Awards and Events

Fees

Membership fees slabs ranging from ₹ 15,000 - ₹ 3,25,000.

Conditions

  • PR Consultancies/firms with annual revenues greater than 50 Lakhs
  • Any operational with more than 1 year of operations can apply

Associate Membership

Individuals who practice public relations in an individual capacity or are corporate communications professionals employed by corporates, who avail the services of public relations consultancies or a corporate sponsored individual will be treated as associate members.

BENEFITS

  • Individual login to allow publish blogs/ leverage platform as thought leadership
  • Eligible to participate in the National/Regional/Working Committees
  • Will be invitees to the Annual General Meeting but will have no right to vote
  • Monthly update and knowledge-sharing session
  • Free/discounted/special access to PRCAI engagements including;

Power Breakfast
Leadership Talks

PRCAI Engage
Sessions

PRCAI
Masterclasses

Training and
Development Workshops

PRCAI and Partnered
Awards and Events

Fees

Membership fees of ₹10,000/-

Conditions

  • Associate Members can retain their individual memberships if they move from corporate to a PR firm and similarly an individual PR professional with an existing associate membership can retain the same, if they plan to join a corporate.
  • The Associate Membership can also be converted into Institutional Member category as and when they consider partial or full task force of their PR/Communications/Digital/Social function or department to become members as an institutional group.

Affiliate Membership

Any specialized agency/ industry association affiliated with the field of Media, Influencer, Communications, Advertising, Events, Marketing, Research, Analytics, or Measurement that provides complementary practices and are of interest to the industry of public relations services is eligible. This category of members shall be eligible to participate in the National/Regional/State Working Committees but will not have the right to vote.

BENEFITS

  • Individual login to allow publish blogs/ leverage platform as thought leadership
  • Monthly update and knowledge-sharing session
  • Participation in Annual General Meeting, with the right to vote
  • Opportunity to co-create events with PRCAI members
  • Free/ discounted access to PRCAI engagements including;

Power Breakfast
Leadership Talks

PRCAI Engage
Sessions

PRCAI
Masterclasses

Training and
Development Workshops

PRCAI and Partnered
Awards and Events

Fees

Membership fee slabs range from f ₹ 50,000 – ₹1,75,000

Institutional Membership

Institutional Members are Corporate Enterprises, Start-Ups, or Organizations with operations in India and have multi-member teams (micro, small, medium, large or mega) who are representative of PR/Communications/Digital/Social Media departments, and hence will be eligible.

This category of Institutional Members shall not have the right to vote but CCO with 18 plus years of relatable experience can drive volunteerism amidst Corporate Working Committee and shall be chosen representatives of Hon’ Council nominated by PRCAI to contribute to driving the industry growth.

While an Institutional Member may have defined numbers of members, an individual employee from that organization can also take Associate membership, if they so desire, in an individual capacity.

BENEFITS

  • Group login to publish blogs/ leverage PRCAI social communities/website
  • Showcase of their CEO blog/video on the website and their company thought leadership
  • Monthly update meeting and knowledge-sharing session
  • Will be invitees to the Annual General Meeting but will have no right to vote
  • Nomination for CCO of 18+ years; to be positioned as Honorary Council
  • For COO and senior leaders, PRCAI is a knowledge-sharing platform for them and sharing 2 sessions in a year
  • Collaboration and partnerships with events of interest
  • Academia Outreach and platform with institutes
  • Free/ discounted/ special access to PRCAI engagements including;

Power Breakfast
Leadership Talks

PRCAI Engage
sessions

PRCAI
Masterclasses

Training and
Development Workshops

PRCAI and Partnered
Awards and Events

Fees

Membership fees slabs ranging from ₹ 30,000 - ₹ 3,00,000

  • Micro Team < 3 pax ₹30,000
  • Small teams < 3-10 pax ₹50,000
  • Medium Team 10-15 pax ₹100,000
  • Large team 15-30 pax ₹200,000
  • Mega team > 30 pax ₹300,000

Academia & Aspirant Membership

Academia Members are recognized national or regional universities/schools/organizations who are teaching Public Relations Education or complementary practices that have an affiliation to the subject or certain non-PR Schools, Universities, or Colleges who have an interest in the Communications industry at large are eligible.

Professors and academia who are connected to the field of Public Relations and affiliated skills are eligible.

Students who are aspiring to pursue PR as a profession or have an interest in the field of Public Relations and affiliated areas like Marketing, Digital, Social, and Public Affairs are eligible. This category of Members shall be eligible to participate in the Academia Working Committees but shall not have the right to vote.

BENEFITS

  • Individual login to allow publish blogs/ leverage platform as thought leadership
  • One Monthly Meeting
  • Knowledge Sharing
  • Unlimited participation at PR Engage, free Masterclass events
  • Group events for university students at large can be co-developed and organized.

Fees

Membership Fee: ₹ 3,000 - 15,000

  • Aspiring Students ₹3,000
  • Aspiring Students ₹3,000
  • Academic Institute ₹15,000

Conditions

  • While an academic institute is an Academia Member, their students can also take Aspiring Students membership, if they so desire, in an individual capacity.

International Membership

Any Consultancy or PR agency firm providing services outside the geographical territory of India in the South Asia region and is engaged in the business of Public Relations, the definition of Public Relations would be recognized by the International Communications Consultancy Organization (ICCO) are eligible.

This category of Members shall be eligible to participate in the National/Regional/State Working Committees but shall not have the right to vote.

BENEFITS

  • A regional centre of a global agency that is an Indian PRCAI Prime Member will be an additional chapter.

Fees

Membership Fee: $1000

Step 1: Decide which grade of membership you would like to apply for out of our 6 categories.

Step 2: Download the form and send to ceo@prcai.org and jayoti.lahiri@prcai.org. PRCAI will get back to you with the payment details.

In order to become a member firm of the PRCAI, you must be a PR consultancy that has been in business for a minimum of two years and must meet the basic requirements as stated in the constitution. A Member Firm has the power to vote at an election held to select a Managing Committee, while an Associate Member does not have a right to vote. The grades under which a member firm falls are segregated as per the annual revenue of the firm. The eight grades of member firms and the fees applicable for each grade are as below.

WHO CAN BE A MEMBER

If you are a PR consultancy, an academician, an aspiring PR student or an individual practitioner in communications, marketing, digital and social media, public policy and social advocacy or love to be associated with our industry, this is where you belong!

A cohort of our prestigious members

BECOME A MEMBER WITH PRCAI

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