#influencingPRogress
PRologue serves as a platform where a diverse array of business and communication leaders engage in forward-looking discussions. Here, they convene to deliberate, exchange ideas, and collectively shape the future of the PR industry.
PRCAI as an entity is reinventing itself and driving relevance for our audiences and stakeholders who are both impacting and impacted by our highly skilled industry. The launch of PRCAI Prologue, new collaborations, research driven insights are a true reflection of our new brand identity that is will take its members, practitioner, academicians together to #influencingPRogress into the new era of Communications leadership.
CURATOR

Managing Editor,
NDTV
PANELISTS
WEAVING NEW TRENDS WITH ZILLENIALS
How are Gen Z and Millenials communicating online? A line-up of speakers kept everyone spellbound as they analysed the increasing use of digital platforms to influence and build large communities online. They elaborated on how Gen Z and Millennial creators are leveraging new age mediums to build large communities, and create stickiness with their audiences.
CURATOR

CEO, Scenario Consulting
PANELISTS
RE-POWERING ETHICS IN COMMUNICATIONS
Decoding Web 3.0 and the Evolution of Technology in Communications
In this discussion, our impressive line of speakers probe whether ethics will make a comeback in communications and how can we safeguard the core principle that drives reputation. They also deliberate upon the ethical values to consider in new-age communications practices and how to go about creating benchmarks for the PR industry to follow in the future.
CURATOR

Senior Reporter.
Provoke Media
PANELISTS
FELICITATING AIPR WINNERS
PRCAI’s PRologue celebrated the 18 winners of India’s first Accreditation Programme in Indian Public Relations (AIPR) for public relations professionals. Those who qualified for the first ever batch of AIPR, were officially felicitated with the prestigious AIPR pin.
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#PRCAIPROLOGUE EXPERIENCE
Moments of Prologue
Here’s a glimpse of some of the most memorable moments of industry experts, professionals and enthusiasts #influencingprogress at Prologue.