WHAT IS AIPR ?

The Accreditation in PR (AIPR) is a certification provided by the Public Relations Consultants Association of India. The initiative aims to elevate the public relations profession by recognising those who have demonstrated the knowledge, skills, and professional calibre in the profession.

WHY SHOULD YOU APPLY?

The AIPR platform will provide a medium for professional excellence and career advancement, specifically, it will:

ALIGN

Align your approach
and competencies
with the industry’s
expectations

ELEVATE

Elevate your
career prospects
within the
industry

FEEDBACK

Receive
feedback on
your professional
development

NETWORK

Become a part
of a network of
accredited leaders
and mentors

DISTINGUISH

Make your
professional
achievements
stand out

SUMMER 2022 JURY

Nandita Lakshman

Founder and Chairperson
The Practice

Girish Huria

EVP
AvianWE

Abhishek Gulyani

Chief Executive Officer India
H+K Strategies

Girish Balachandran

Managing Partner
On Purpose Comms

Deepshika Dharmaraj

Chief Executive Officer
BCW India Group

Vinit Handa

Founder and Chairperson,
Kaizzen North Chapter
Chairperson, PRCAI

Dr. Samir Kapur

Director
Adfactors PR

Amrit Ahuja

Independant
Brand Consultant

Sujit Patil

Vice President and
Head Godrej

Ajay Tyagi

Director Human Resources
Adfactors PR

Rajeev Kumar

Course Head
Public Relations & Corporate Communication and Advanced Integrated Communication Program

Girish Bala

Chartered Accountant
KBR Inc

Deepa Dey

Head Communication
Unilever

Priya Misra

Chief Talent Officer
Genesis BCW

Shruti Jain

MBA-Finance
Bennet

Pankaj Suri

Executive Vice President
Human Resources
Edelman (HR)

Prof. Ramola Kumar

Director
DSC

Pravin

Chief Operating Officer
Brandcomm

Seema Ahuja

Sr Leader, Expert
Biocon Group & Biocon Biologics

Sudipta Gupta

HR Strategist
PRactice Strategic
Communications

Dr. N. Thilaka

HR Strategist
Symbiosis BLR

Coming Soon

ACCREDITED PROFESSIONALS

Sneha Ashok

Adfactors PR

Aastha Anand

On Purpose

Shruti Vakhariya

Adfactors PR

Alia Mahimtura

Edelman

Bidita Debnath

Madison PR

Vakshit Sharma

AvianWE

Rashika Ganeshan

Edelman

Shweta Thawani

Adfactors PR

Coming Soon

ELIGIBILITY

  • AIPR1

    1-5 Years of experience

  • AIPR2

    5-10 Years of experience

How Does One Go About The Accreditation?

Accreditation Process comprises two rounds that will test candidates on various parameters determined by PRCAI:

Preliminary Round

This round comprises of Communications Aptitude Test:
A multiple choice test on various fundamental and technical competencies of communications. Candidates who clear this test will be shortlisted for the Final Round.

1
Final Round

This round comprises three activities:

  1. Accreditation questionnaire: In the accreditation questionnaire candidates fill in a detailed questionnaire comprising two areas. The candidates are awarded scores on achievements within each area.
    The two areas are:
    a. Professional Experience Profile: Relevant educational qualifications, affiliations & certifications earned, and other courses completed.
    b. Professional Capability Profile: Summaries of major professional achievements, awards won, and contributions to the profession and community in general.
  2. Essays: Candidates must write and submit (up to 4) essays, the themes of which may range from understanding of the PR profession to a statement of purpose.
  3. Panel presentation: During this interactive round, the candidates will present solutions to communications case studies, to a Jury appointed by the PRCAI Accreditation Council (PAC). The Jury, comprising In-house and Consultancy Leaders, and leaders of Academia and HR, may also have a discussion on the overall candidature and other submissions made by the applicant.
2

Summer Window
April – May

Winter Window
October - November

THERE ARE TWO WINDOWS TO APPLY FOR AIPR:

  • 5th OCT

    Final date for application

  • 8th OCT

    Prelim Test
    (11 AM – 12.30 PM)

  • 10th OCT

    Release of shortlist
    for Final Round

  • Nov-Dec

    Final
    Round

  • Nov-Dec

    Results
    List of AIPRs

FAQ

  • WHAT IS AIPR?

    The initiative aims to elevate the public relations profession by recognising those who have demonstrated the knowledge, skills, and professional calibre in the profession.

  • WHAT IS THE PURPOSE OF THE AIPR PROGRAMME?

    PRCAI’s Accreditation Programme aims to elevate the public relations profession by recognising those who have demonstrated the knowledge, skills, ethics and professional calibre in the profession.

  • WHO AWARDS THE CERTIFICATE?

    The certificate is awarded by the PRCAI.

  • IS THE CERTIFICATE RECOGNISED INTERNATIONALLY?

    Yes

  • Is the registration fee refundable or transferable?

    No.

  • What happens if I pay the registration fee and am unable to appear for the test?

    Once registered, your registration is valid for a period of one year. Which means you will have two more opportunities to apply for AIPR

  • If I re-apply for AIPR, will I need to pay the full registration fee?

    Yes

  • Does experience outside of PR agencies count as relevant work experience?

    No. Only PR agency experience is counted as relevant.

  • If I worked within the PR vertical of an integrated agency – does that experience qualify as relevant experience?

    No. Only PR agency experience is counted as relevant.

  • Does international experience count?

    Yes

  • Can Corporate Communications Professionals apply?

    Yes. An advisory will be provided by PRCAI Accreditation Council on the AIPR level for which they must apply. The Finals Jury may also advise the applicant on their eligibility

  • IS THE CERTIFICATE RECOGNISED INTERNATIONALLY?

    Yes

  • How is the relevance of questions determined?

    PAC reviews and maps it with prevalent skilling needs

    Statistical evaluation of performance of a test group on these questions

  • Is it a computerised test?

    Yes

  • How does the computerised test work? What are the rules and regulations?

    Download this document to know more Download

  • Are the questions the same for all AIPR levels?

    No. Each AIPR Level has different sections, and questions therein are created to assess the capabilities suitable at that level.

  • What is the cut-off for the prelim test?

    The cut-off is determined by the PAC by looking at the score required to demonstrate the minimum competency needed for each level.

  • Can the test be taken from any location?

    Yes. You will need the following to take the test:

  • What do I need to take the test?

    You need the following:

    • A Laptop/PC/Desktop
    • A reliable internet connection
    • Functioning mic and camera
    • Login details for the testing portal
  • How is it ensured that candidates cannot cheat?

    The test is conducted on a platform that contains AI Based Proctoring – 11 parameters are captured to measure the reliability of the test.

  • How many questions are there?

    There are about 70 questions in each test

  • What is the duration of the test?

    90 Minutes

  • Is there negative marking?

    Yes there is 25% negative marking for each incorrect answer.

  • What is the curriculum of the Prelim Test?

    Download this document

    AIPR Level 1 | AIPR Level 1
  • When will the shortlist for the Final Test be announced?

    Roughly two weeks after the Prelim Test

  • If I am unable to sit for the Final Test, will I be allowed to re-appear?

    You can appear for Final Test in the next available round

REGISTER HERE AND GET YOURSELF PRCAI CERTIFIED

  • AIPR1

    1-5 Years of experience

  • AIPR2

    5-10 Years of experience